Bachelor in Marketing and Sports Events

Degree heading : “Marketing and Sports Events” – Acquisition of 180 credits ECTS.

You can choose a course to suit your career plans: the Essential course, which allows you to follow a sandwich course; the Expert course, which allows you to choose a specialisation and access options to personalise the programme; and the International course, specially designed for students who want to pursue a career abroad:

This programme may be partially modified for the start of the new academic year in September 2025.

Management of sports organisations

Operational management and leadership

The world of sport business

Sports events and project management

Olympic and Paralympic Games – Paris 2024

Marketing and business development

BtoC sales techniques

Relationship marketing and CRM

Optimising sales processes

Digital marketing

Sport and data

Communication, media & digital in sport

Optimising corporate social networks

Media strategy

Operational management of a communication plan

Visual communication / DTP tools

Managing a digital project and measuring its impact

Community management

Legal and sports culture

Sports law

History of sport

Philosophy and sociology of sport

Business and entrepreneurial strategy

Applied statistics in sport

Fundamentals of sports economics

Introduction to financial analysis

Hours of study in the 3rd year of the Bachelor’s programme: 461 hours

Our students are assessed throughout the academic year by continuous assessment (homework, case studies, oral presentations, etc.) and in mid-term sessions. A professional dissertation will be produced and presented to a jury at the end of the 3rd year. Certification is obtained by capitalising on all the skill blocks and defending the end-of-study dissertation.

Certification is conditional upon validation of all the blocks of skills common to the qualification, enabling the profession to be practised, and validation of a professional thesis.

Assessment is based on the blocks of skills that make up the qualification. These include: simulations of work situations, submission of a written professional dissertation following a 4-month end-of-studies work placement and oral defence of the professional dissertation.

Methods used :

Our lecturers are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. Sessions alternate between theoretical contributions and practical applications. Work and production in sub-groups are encouraged, as are placements abroad.

Objectives :

• Set up sporting and financial partnerships
• Market sports products and services
• Manage commercial activities in the sports sector
• Manage events projects in the world of sport

BTS, DUT or 2nd year bachelor’s degree or equivalent to enter the 2nd or 3rd year in parallel admission. Validation of the required number of ECTS credits (i.e. 60 ECTS credits/year) and compulsory 3-week refresher course.

As the course is still in its early stages, we are not yet in a position to publish indicators. However, we undertake to publish the following rates as soon as they become available: success rate, drop-out rate, number of students trained. It is not possible to publish results indicators concerning continuation rates or professional integration rates.

Once you have obtained your level 6 RNCP qualification, you can extend your training to obtain a Bac+5 by joining the^1st year of the Master in Sports Organization Management at AMOS.

Expert Journey:

7,750€

Optional :

• TOEIC or TOEFL preparation: 690€
• English language support: 490€
• International seminars – London: 990€ & Milan: 890€ (transport not included)

International Journey:

9,750€

Seminar(s) included (excluding transport)

Expert Journey :

7,750€

Optional :

• TOEIC or TOEFL preparation: 690€
• English language support: 490€
• International seminars – London: 990€ & Milan: 890€ (transport not included)

International Journey:

9,750€

Seminar(s) included (excluding transport)

Essential Journey :

8,500€

Expert Journey :

8,990€

Optional :

• TOEIC or TOEFL preparation: 690€
• English language support: 490€
• International seminars – Valencia, Spain: 890 € (transport not included)

International Journey:

10,990€

Seminar(s) included (excluding transport)

Choose your exam venue and date (on campus or by videoconference) from one of our 14 campuses in France: Aix-en-Provence, Annecy, Bordeaux, Lille, Lyon, Marseille, Montpellier, Nancy, Nantes, Nice, Paris, Rennes, Strasbourg and Toulouse.

Please enter your personal details so that we can contact you and help you through the admission process.

To take part in the admission tests, please complete and validate your application online before the competition date:

• Your personal details
• Your training and experience
• Your motivation
• Attachments: CV, covering letter, 3 most recent school reports, baccalaureate diploma and most recent diplomas obtained.

On the day of the admission, take the written and oral tests:

• MCQs in general knowledge and sport
• MCQ in English
• French essay test
• English essay test (for 3rd year Bachelor, 1st and 2nd year Master admissions)
• Motivational interview before an admissions panel

The results of the admission will be sent to you within 1 week. Our teams will then guide you through the registration procedure.

Once your application has been validated, you will become an AMOScien student. The whole AMOS team is looking forward to welcoming you at the start of the new academic year!