European Bachelor Marketing & Sport Event
This course enables students to acquire the fundamentals of sports management in line with the expectations of the French and international markets. Over 3 years, the European Bachelor in Marketing & Sports Events offers courses entirely in English.
Each student is provided with support to build or achieve their professional project. A true springboard to a first job in sports, this course is ideal for all those who wish to enter professional life quickly in France and abroad.
1st year: baccalaureate level or equivalent.
2nd year: Bac+1 level
3rd year: Bac+2 level
Courses 100% in English
Highlights of the European Bachelor Marketing & Sport Event
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Unique professional experiencesYear 1
Unique professional experiencesYear 1International Journey:
- 1 year on 1 AMOS campus in Madrid or Valencia in Spain or in Paris or Nice in France
- Semesters 1 & 2 on the same campus
- International seminars – London (transport not included)
(Initial Training)
Courses 100% in English
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A year abroadYear 2
A year abroadYear 2International Journey:
- 1 year on 1 AMOS campus in Madrid or Valencia in Spain or in Paris or Nice in France
- Semesters 1 & 2 on the same campus
- International seminars – Milan (transport not included)
- TOEIC or TOEFL preparation
(Initial Training)
Courses 100% in English
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Opening up to Europe and the rest of the worldYear 3
Opening up to Europe and the rest of the worldYear 3International Journey:
- 1 semester of study in Madrid or Paris
- 1 professional experience (arrangements differ from country to country)
(Initial Training)
Courses 100% in English
Our European Bachelor Sport Marketing and Event Management in detail
This practical training prepares students to meet the challenges of the ever-changing sports industry. What’s more, they will acquire the skills and expertise they need to succeed in their careers.
From the first year onwards, opportunities in the international sports business world will open up to you.
You’ll have the opportunity to discover many different sporting cultures through international work experience.
The main modules of the course :
- Introduction to sports management
- Sports law
- Project management
- Entrepreneurship and finance
- Marketing in sport
- Sports event organisation
- Social and sustainable development in business
- Business development
- Digital tools
- E-sport
- Innovation in sport
- Management skills
- Career development
- Conferences
In order to develop your international outlook and your level of English, and to acquire new skills, you will have the opportunity to follow courses at our different campuses in Madrid, Valencia, Paris, Nice and London.
This final year focuses on professionalisation in the sport business sector, opening up a wide range of international opportunities.
What are the career options after an European Bachelor Sport Marketing and Event Management?
Once you’ve graduated, you’ll be able to work for sports clubs, federations, marketing and communications agencies, the media, equipment manufacturers, sports event organisers and so on.
Course presentation
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AMOS degree
Degree heading: “European Bachelor Marketing & Sport Event” – Acquisition of 180 credits ECTS (European Credits Transfer System)
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1 Journey
You can choose your course of study according to your career plans: the International course is specially designed for students wishing to pursue a career abroad:
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Training program
This programme may be partially modified for the start of the new school year in September 2025.
Courses 100% in English
Management of sports organisations
Operational team management
Sports events and project management
Olympic and Paralympic Games – Paris 2024
Marketing and business development
B-to-C sales techniques
Relationship marketing and CRM
Sales process optimisation
Digital marketing
Sport and data
Communication, media & digital in sport
Optimising corporate social networks
Media strategy
Operational management of a communication plan
Visual communication / DTP tools
Managing a digital project and measuring its impact
Community management
Legal and sports culture
Sports law
History of sport
Philosophy and sociology of sport
Business and entrepreneurial strategy
Applied statistics in sport
Fundamentals of sports economics
Introduction to financial analysis
Hours of study in the3rd year of the Bachelor programme = 461 hours
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Assessment methods
Our students are assessed throughout the academic year by continuous assessment (homework, case studies, oral exams, etc.) and twice a year by mid-term exams. A professional dissertation will be written and presented to a jury at the end of the 3rd year. Certification is obtained by capitalising on all the skill blocks and defending the end-of-study dissertation.
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Methods used and objectives
Méthodes mobilisées :
Our lecturers are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. Sessions alternate between theoretical contributions and practical applications. Work and production in sub-groups are encouraged, as are placements abroad.
Objectifs visés :
- Set up sporting and financial partnerships
- Market sports products and services
- Manage commercial activities in the sports sector
- Manage events projects in the world of sport
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Parallel admission
BTS, DUT or 2nd year bachelor’s degree or equivalent to enter the 2nd or 3rd year in parallel admission. Validation of the required number of ECTS credits (i.e. 60 ECTS credits/year) and compulsory 3-week refresher course.
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Training rates
As the course is still in its early stages, we are not yet in a position to publish indicators. However, we undertake to publish the following rates as soon as they become available: success rate, drop-out rate, number of students trained. It is not possible to publish results indicators concerning continuation rates or professional integration rates.
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Further study
At the end of the European Bachelor Marketing & Sport Event, students can join the Global Sport Business Master, the Global E-Sport Management Master or the Master in Sports Organisation Management.
Tuition fees for September 2025
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Year 1
International Journey:
8,900€
Seminar(s) included (excluding transport)
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Year 2
International Journey:
8,900€
Seminar(s) included (excluding transport)
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Year 3
International Journey:
9,900€
Where can I take this course?
Admissions process
Turn your passion for sport into a career by choosing one of our specialized courses from Bac+3 to Bac+5, in marketing, communication, sponsorship, events, media…
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Step 1: register for the national entrance exam
Choose your location and date of the entrance exam (on campus or by videoconference) from one of these campuses: Paris, Nice, Valencia and Madrid. For residents in Spain, the entrance exam can only be held on the Madrid or Valencia campus (or by videoconference).
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Step 2: Fill in your details
Please enter your personal details so that we can contact you and help you through the admission process.
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Step 3: Complete your application form
All documents must be integrated into your candidate space:
1 – PROOF OF CITIZENSHIP
Copy of passport for non-EU citizens.
Identity document for EU citizens2 – THE LAST 3 SCHOOL REPORTS
If you are in your final year of lycée: enclose the school reports for your Première and Terminale years.
If you have a secondary school leaving certificate (diplôme de fin d’études secondaires): enclose your school reports for Seconde and Terminale.
If you are in higher education: enclose your secondary school leaving certificate and your transcripts for the whole of your current course.3 – LAST DIPLOMA OBTAINED
The secondary school leaving certificate is compulsory. It must be sent to us in July for final-year students.
If you are not an EU national, remember that you will need to legalise/apostille your diploma before arriving in Spain.4 – A CV
Make sure your CV is neat, legible and well structured, including your professional experience, interests, etc.5 – A COVERING LETTER
Explain your choice of course and why you want to join our school.6 – AN ENGLISH CERTIFICATE ATTESTING TO A B2 LEVEL
Optional documents: certificates obtained, letters of
letters of recommendation, etc. -
Step 4: take part in the admission
On the day of the admission, take the written and oral tests:
- English quiz
- English essay test (350 words)
- Interview with the International Department
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Step 5: Receive your admission results and register
The results of the admission will be sent to you within 1 week. Our teams will then guide you through the registration procedure.
Once your application has been validated, you will become an AMOScien student. The whole AMOS team is looking forward to welcoming you at the start of the new academic year!
All AMOS training courses
Today, sport is a major global economy, guaranteeing many professional career opportunities for enthusiasts. Since 2005, we have been keeping a close eye on developments in the sector, thanks to our links with professionals and companies at international and European level.
Questions ?
Check out our FAQs!
It’s normal to take the time to question yourself and think about your choices, so that you can better define your objectives. The school’s academic advisers will be able to tell you all about the programmes, admission procedures, career prospects, etc. You can contact the school by telephone or contact us here.
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How can you join our training programs?
It is essential to hold a baccalaureate to enter our programs. Applicants should then pass our national admissions exam, which consists of several tests: general and sports culture, English, and a defense of your application before a jury.
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Are the programs similar on each campus?
All AMOS campuses follow the same curriculum. Thanks to their national or even international credentials, certain professionals may thus give lectures in various schools. We wish to make their knowledge available to all our students.
Nevertheless, as part of our local development within different regions, each campus develops regional expertise, practices and specificities (sports culture, maritime or alpine economics, etc.), promoting links between our students and local businesses (various opportunities for internships, work-study programs and employment).
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What is the profile of our teachers?
The faculty consists of experts from the world of sports, lecturers, teachers, managers and entrepreneurs. These different profiles contribute to the wealth of our teaching in France and abroad.
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What is the profile of our students?
Above all, our students have a passion for sports. They are truly motivated to combine studies, professional experience and international experience in a sector they are passionate about. Selected from applications after passing our national admissions exam, they come from many different branches of initial career orientation or career reorientation (parallel admission).
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What are the potential career opportunities?
After a Bac+3 and Bac+5, our students access a wide range of managerial professions related to marketing, communication, sport event management, sponsoring, merchandising, sport trading, media, etc.
Accessibility
Course accessible to people with disabilities inclusion@amos-group.fr
Course accessible to people with disabilities inclusion@amos-group.fr
Course European Bachelor Marketing & Sport Event 2024/2025
Find out more about the course European Bachelor Marketing & Sport Event 2024/2025
Find out more about the course European Bachelor Marketing & Sport Event 2024/2025
