Bachelor in Marketing and Sports Events
The two-year Master's degree in Sports Organization Management provides students with all the keys they need to take up positions of high responsibility in the sports business sector.
It provides the opportunity to develop and validate skills that are in line with market expectations. Work experience related to the student's professional project is offered throughout the two years.
This programme is delivered in French.
2nd year: Bac+1 level
3rd year: Bac+2 level
Initial training in 1st and 2nd year
Work-study program in 3rd year
Highlights of the Bachelor in Marketing and Sports Events
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Professional experienceYear 1
Professional experienceYear 1Expert Journey:
- 1 year on 1 AMOS campus in France
- 2 internships (internships in sports distribution and sports marketing)
Optional :
- TOEIC or TOEFL preparation
- English language support
- International seminars – London & Milan (transport not included)
(Initial Training)
International Journey:
- 1 year on 1 AMOS campus in France
- 2 internships (internships in sports distribution and sports marketing)
- TOEIC or TOEFL preparation
- English language support
- International seminars – London & Milan (transport not included)
(Internship Training)
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A semester abroadYear 2
A semester abroadYear 2Expert Journey:
- 1 year on 1 AMOS campus in France
- Semester abroad
Optional :
- TOEIC or TOEFL preparation
- English language support
- International seminars – London & Milan (transport not included)
(Initial Training)
International Journey:
- 1 year on 1 AMOS campus in France
- Semester abroad
- TOEIC or TOEFL preparation
- English language support
- International seminars – London & Milan (transport not included)
(Initial Training)
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A semester of professional immersionYear 3
A semester of professional immersionYear 3Essential Journey:
- 1 year on 1 AMOS campus in France
- 1 work-study professional experience
(Work-study training)
Expert Journey:
- 1 year on 1 AMOS campus in France
- 1 internship (internships in sports distribution and sports marketing)
- Choose a specilization :
– Marketing & Business Development
– Events and Communication
Optional :
- TOEIC or TOEFL preparation
- English language support
- International seminars – Valencia (transports not included)
(Initial Training)
International Journey:
- 1 year on 1 AMOS campus in France
- Semester abroad
- TOEIC or TOEFL preparation
- English language support
- International seminars – Valencia (transports not included)
- Choose a specilization :
– Marketing & Business Development
– Events and Communication
(Initial Training)
Our Bachelor in Marketing and Sports Events in detail
This practical training prepares students to meet the challenges of the ever-changing sports industry. They will acquire the skills and expertise they need to succeed in their careers.
The first year of the Bachelor’s degree is the year in which students discover and learn the fundamental areas of understanding Sport Management.
It focuses on the acquisition of professional skills and student autonomy. Discovering the essentials of sport management, such as history, politics, economics, creativity, sport business and marketing.
The 2nd year of the Bachelor programme deepens the process of empowerment with total immersion in everyday British culture and their model of sport management on the AMOS London campus.
The main aim of the semester in London is to practise the English language in conjunction with university courses.
The second semester, spent in France at our management school, focuses on individual coaching, legal and financial knowledge, the contribution of the human sciences and a deeper understanding of digital sport and the world of communications, with the growing importance of community management.
The aim of the 3rd year is to enable our students to prepare for their professional integration.
The programmes and curricula have a clear objective: to teach students to use all the knowledge they have acquired effectively in professional situations.
The 3rd year is full of practical exercises, meetings with sports professionals and case studies.
In 3rd year, courses in marketing, business management, leadership, law, economics and management are linked to real-life situations in sports organisations, events and sports club management issues.
What are the career options after a Bachelor in Marketing and Sports Events?
Once you’ve graduated, you’ll be able to work for sports clubs, federations, marketing and communications agencies, the media, equipment manufacturers, sports event organisers and so on.
Course presentation
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AMOS degree
Degree heading : “Marketing and Sports Events” – Acquisition of 180 credits ECTS.
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3 Journeys
You can choose a course to suit your career plans: the Essential course, which allows you to follow a sandwich course; the Expert course, which allows you to choose a specialisation and access options to personalise the programme; and the International course, specially designed for students who want to pursue a career abroad:
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Training program
This programme may be partially modified for the start of the new academic year in September 2025.
Management of sports organisations
Operational management and leadership
The world of sport business
Sports events and project management
Olympic and Paralympic Games – Paris 2024
Marketing and business development
BtoC sales techniques
Relationship marketing and CRM
Optimising sales processes
Digital marketing
Sport and data
Communication, media & digital in sport
Optimising corporate social networks
Media strategy
Operational management of a communication plan
Visual communication / DTP tools
Managing a digital project and measuring its impact
Community management
Legal and sports culture
Sports law
History of sport
Philosophy and sociology of sport
Business and entrepreneurial strategy
Applied statistics in sport
Fundamentals of sports economics
Introduction to financial analysis
Hours of study in the 3rd year of the Bachelor’s programme: 461 hours
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Assessment methods
Our students are assessed throughout the academic year by continuous assessment (homework, case studies, oral presentations, etc.) and in mid-term sessions. A professional dissertation will be produced and presented to a jury at the end of the 3rd year. Certification is obtained by capitalising on all the skill blocks and defending the end-of-study dissertation.
Certification is conditional upon validation of all the blocks of skills common to the qualification, enabling the profession to be practised, and validation of a professional thesis.
Assessment is based on the blocks of skills that make up the qualification. These include: simulations of work situations, submission of a written professional dissertation following a 4-month end-of-studies work placement and oral defence of the professional dissertation.
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Methods used and objectives
Methods used :
Our lecturers are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. Sessions alternate between theoretical contributions and practical applications. Work and production in sub-groups are encouraged, as are placements abroad.
Objectives :
- Set up sporting and financial partnerships
- Market sports products and services
- Manage commercial activities in the sports sector
- Manage events projects in the world of sport
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Parallel admission
BTS, DUT or 2nd year bachelor’s degree or equivalent to enter the 2nd or 3rd year in parallel admission. Validation of the required number of ECTS credits (i.e. 60 ECTS credits/year) and compulsory 3-week refresher course.
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Training rates
As the course is still in its early stages, we are not yet in a position to publish indicators. However, we undertake to publish the following rates as soon as they become available: success rate, drop-out rate, number of students trained. It is not possible to publish results indicators concerning continuation rates or professional integration rates.
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Further study
Once you have obtained your level 6 RNCP qualification, you can extend your training to obtain a Bac+5 by joining the1st year of the Master in Sports Organization Management at AMOS.
Preferential fees for September 2025
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Year 1
Expert Journey:
6,390€* instead of
7,750€Optional :
- TOEIC or TOEFL preparation: 690€
- English language support: 490€
- International seminars – London : 990€ & Milan : 890€ (transport not included)
International Journey:
8,390€* instead of
9,750Seminar(s) included (excluding transport)
*Offer subject to conditions, cannot be combined with other current offers, is not retroactive and is valid for all completed registrations enrolment between 15/10/2024 and 16/02/2025 inclusive, reserved for students wishing to enrol in the AMOS Sport Business School in the 1st year of the Bachelor Marketing et Événementiel Sport in initial training, in the Expert or International pathway, for the start of the academic year. Expert or International, for the start of the academic year in September 2025. This price includes tuition and application fees for academic year 2025/26.
AMOS Sport Business School schools concerned by this offer: Aix-en-Provence, Annecy, Bordeaux, Lille, Lyon, Marseille, Montpellier, Nantes, Nancy, Nice, Paris, Rennes, Strasbourg and Toulouse.
Tuition fees for September 2025
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Year 1
Expert Journey:
7,750€
Optional :
- TOEIC or TOEFL preparation: 690€
- English language support: 490€
- International seminars – London : 990€ & Milan : 890€ (transport not included)
International Journey:
9,750€
Seminar(s) included (excluding transport)
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Year 2
Expert Journey:
7,750€
Optional :
- TOEIC or TOEFL preparation: 690€
- English language support: 490€
- International seminars – London : 990€ & Milan : 890€ (transport not included)
International Journey:
9,750€
Seminar(s) included (excluding transport)
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Year 3
Essential Journey:
8,500 €
Expert Journey:
8,990€
Optional :
- TOEIC or TOEFL preparation: 690€
- English language support: 490€
- International seminars – Valencia, Spain : 890€ (transport not included)
International Journey:
10,990€
Seminar(s) included (excluding transport)
Where can I take this course?
Admissions process
Turn your passion for sport into a career by choosing one of our specialized courses from Bac+3 to Bac+5, in marketing, communication, sponsorship, events, media…
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Step 1: register for the national entrance exam
Choose your exam venue and date (on campus or by videoconference) from one of our 14 campuses in France: Aix-en-Provence, Annecy, Bordeaux, Lille, Lyon, Marseille, Montpellier, Nancy, Nantes, Nice, Paris, Rennes, Strasbourg and Toulouse.
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Step 2: Fill in your details
Please enter your personal details so that we can contact you and help you through the admission process.
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Step 3: Complete your application form
To take part in the admission tests, please complete and validate your application online before the competition date:
- Your personal details
- Your training and experience
- Your motivation
- Attachments: CV, covering letter, 3 most recent school reports, baccalaureate diploma and most recent diplomas obtained.
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Step 4: take part in the admission
On the day of the admission, take the written and oral tests:
- MCQs in general knowledge and sport
- MCQ in English
- French essay test
- English essay test (for 3rd year Bachelor, 1st and 2nd year Master admissions)
- Motivational interview before an admissions panel
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Step 5: Receive your admission results and register
The results of the admission will be sent to you within 1 week. Our teams will then guide you through the registration procedure.
Once your application has been validated, you will become an AMOScien student. The whole AMOS team is looking forward to welcoming you at the start of the new academic year!
All AMOS training courses
Today, sport is a major global economy, guaranteeing many professional career opportunities for enthusiasts. Since 2005, we have been keeping a close eye on developments in the sector, thanks to our links with professionals and companies at international and European level.
Questions ?
Check out our FAQs!
It’s normal to take the time to question yourself and think about your choices, so that you can better define your objectives. The school’s academic advisers will be able to tell you all about the programmes, admission procedures, career prospects, etc. You can contact the school by telephone or contact us here.
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Are the programs similar on each campus?
All AMOS campuses follow the same curriculum. Thanks to their national or even international credentials, certain professionals may thus give lectures in various schools. We wish to make their knowledge available to all our students.
Nevertheless, as part of our local development within different regions, each campus develops regional expertise, practices and specificities (sports culture, maritime or alpine economics, etc.), promoting links between our students and local businesses (various opportunities for internships, work-study programs and employment).
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How can you join our training programs?
It is essential to hold a baccalaureate to enter our programs. Applicants should then pass our national admissions exam, which consists of several tests: general and sports culture, English, and a defense of your application before a jury.
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Will you do sports during your training?
The objective of our programs is to train our students for all sport-related professions, including marketing, event management or the management of sport organizations. We do not offer courses devoted to the practice of sports.
Nevertheless, our BDS (Sports Offices) are very active. They enable our students to participate in sports outside of class hours (university championships, tournaments, etc.).
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What is the profile of our teachers?
The faculty consists of experts from the world of sports, lecturers, teachers, managers and entrepreneurs. These different profiles contribute to the wealth of our teaching in France and abroad.
Accessibility
Course accessible to people with disabilities inclusion@amos-group.fr
Course accessible to people with disabilities inclusion@amos-group.fr
