European Bachelor Marketing & Sport Event

This course enables students to acquire the fundamentals of sports management in line with the expectations of the French and international markets. Over 3 years, the European Bachelor in Marketing & Sports Events offers courses entirely in English.

Each student is provided with support to build or achieve their professional project. A true springboard to a first job in sports, this course is ideal for all those who wish to enter professional life quickly in France and abroad.

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Highlights of the European Bachelor Marketing & Sport Event

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    Unique professional experiences
    Year 1

    International Journey:

    • 1 year on 1 AMOS campus in Madrid or Valencia in Spain or in Paris or Nice in France
    • Semesters 1 & 2 on the same campus
    • International seminars – London (transport not included)

    (Initial Training)

    Courses 100% in English

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    A year abroad
    Year 2

    International Journey:

    • 1 year on 1 AMOS campus in Madrid or Valencia in Spain or in Paris or Nice in France
    • Semesters 1 & 2 on the same campus
    • International seminars – Milan (transport not included)
    • TOEIC or TOEFL preparation

    (Initial Training)

    Courses 100% in English

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    Opening up to Europe and the rest of the world
    Year 3

    International Journey:

    • 1 semester of study in Madrid or Paris
    • 1 professional experience (arrangements differ from country to country)

    (Initial Training)

    Courses 100% in English

Our European Bachelor Sport Marketing and Event Management in detail

This practical training prepares students to meet the challenges of the ever-changing sports industry. What’s more, they will acquire the skills and expertise they need to succeed in their careers.

Simple view
Overview
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European and international opportunities

From the first year onwards, opportunities in the international sports business world will open up to you.

You’ll have the opportunity to discover many different sporting cultures through international work experience.

The main modules of the course :

  • Introduction to sports management
  • Sports law
  • Project management
  • Entrepreneurship and finance
  • Marketing in sport
  • Sports event organisation
  • Social and sustainable development in business
  • Business development
  • Digital tools
  • E-sport
  • Innovation in sport
  • Management skills
  • Career development
  • Conferences
Year 1
1
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Total immersion

In order to develop your international outlook and your level of English, and to acquire new skills, you will have the opportunity to follow courses at our different campuses in Madrid, Valencia, Paris, Nice and London.

 

Year 2
2
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Professionalisation

This final year focuses on professionalisation in the sport business sector, opening up a wide range of international opportunities.

Year 3
3

What are the career options after an European Bachelor Sport Marketing and Event Management?

Once you’ve graduated, you’ll be able to work for sports clubs, federations, marketing and communications agencies, the media, equipment manufacturers, sports event organisers and so on.

All professions
All professions

Course presentation

  • AMOS diploma and professional certifications

    Degree heading: “European Bachelor Marketing & Sport Event” – Acquisition of 180 credits ECTS (European Credits Transfer System)

    Professional certifications :

    Bachelor 3, International pathway: ‘Chargé de projets événementiels’ professional certification, qualification level 6, with NSF codes 320p/334p, RNCP 39385 and co-certified by Institut Promotion Formation and Learning Management Développement, registered on 19/07/2024.

  • 1 Journey

    You can choose your course of study according to your career plans: the International course is specially designed for students wishing to pursue a career abroad:

  • Training program

    This programme may be partially modified for the start of the new school year in September 2025.

    Courses 100% in English

    Management of sports organisations

    Operational team management

    Sports events and project management

    Olympic and Paralympic Games – Paris 2024

    Marketing and business development

    B-to-C sales techniques

    Relationship marketing and CRM

    Sales process optimisation

    Digital marketing

    Sport and data

    Communication, media & digital in sport

    Optimising corporate social networks

    Media strategy

    Operational management of a communication plan

    Visual communication / DTP tools

    Managing a digital project and measuring its impact

    Community management

    Legal and sports culture

    Sports law

    History of sport

    Philosophy and sociology of sport

    Business and entrepreneurial strategy

    Applied statistics in sport

    Fundamentals of sports economics

    Introduction to financial analysis

    Hours of study in the3rd year of the Bachelor programme = 461 hours

  • Assessment methods

    Our students are assessed throughout the academic year by continuous assessment (homework, case studies, oral exams, etc.) and twice a year by mid-term exams. A professional dissertation will be written and presented to a jury at the end of the 3rd year. Certification is obtained by capitalising on all the skill blocks and defending the end-of-study dissertation.

  • Methods used and objectives

    Méthodes mobilisées :

    Our lecturers are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. Sessions alternate between theoretical contributions and practical applications. Work and production in sub-groups are encouraged, as are placements abroad.

     

    Objectifs visés : 

    • Set up sporting and financial partnerships
    • Market sports products and services
    • Manage commercial activities in the sports sector
    • Manage events projects in the world of sport
  • Parallel admission

    BTS, DUT or 2nd year bachelor’s degree or equivalent to enter the 2nd or 3rd year in parallel admission. Validation of the required number of ECTS credits (i.e. 60 ECTS credits/year) and compulsory 3-week refresher course.

  • Training rates

    As the course is still in its early stages, we are not yet in a position to publish indicators. However, we undertake to publish the following rates as soon as they become available: success rate, drop-out rate, number of students trained. It is not possible to publish results indicators concerning continuation rates or professional integration rates.

  • Further study

    At the end of the European Bachelor Marketing & Sport Event, students can join the Global Sport Business Master, the Global E-Sport Management Master or the Master in Sports Organisation Management.

Tuition fees for September 2025

  • Year 1

    International Journey:

    8,900€ 

    Seminar(s) included (excluding transport)

  • Year 2

    International Journey:

    8,900€ 

    Seminar(s) included (excluding transport)

  • Year 3

    International Journey:

    9,900€

Where can I take this course?

Admissions process

Turn your passion for sport into a career by choosing one of our specialized courses from Bac+3 to Bac+5, in marketing, communication, sponsorship, events, media…

  • Step 1: register for the national entrance exam

    Choose your location and date of the entrance exam (on campus or by videoconference) from one of these campuses: Paris, Nice, Valencia and Madrid. For residents in Spain, the entrance exam can only be held on the Madrid or Valencia campus (or by videoconference).

  • Step 2: Fill in your details

    Please enter your personal details so that we can contact you and help you through the admission process.

  • Step 3: Complete your application form

    All documents must be integrated into your candidate space:

    1 – PROOF OF CITIZENSHIP
    Copy of passport for non-EU citizens.
    Identity document for EU citizens

    2 – THE LAST 3 SCHOOL REPORTS
    If you are in your final year of lycée: enclose the school reports for your Première and Terminale years.
    If you have a secondary school leaving certificate (diplôme de fin d’études secondaires): enclose your school reports for Seconde and Terminale.
    If you are in higher education: enclose your secondary school leaving certificate and your transcripts for the whole of your current course.

    3 – LAST DIPLOMA OBTAINED
    The secondary school leaving certificate is compulsory. It must be sent to us in July for final-year students.
    If you are not an EU national, remember that you will need to legalise/apostille your diploma before arriving in Spain.

    4 – A CV
    Make sure your CV is neat, legible and well structured, including your professional experience, interests, etc.

    5 – A COVERING LETTER
    Explain your choice of course and why you want to join our school.

    6 – AN ENGLISH CERTIFICATE ATTESTING TO A B2 LEVEL
    Optional documents: certificates obtained, letters of
    letters of recommendation, etc.

  • Step 4: take part in the admission

    On the day of the admission, take the written and oral tests:

    • English quiz
    • English essay test (350 words)
    • Interview with the International Department
  • Step 5: Receive your admission results and register

    The results of the admission will be sent to you within 1 week. Our teams will then guide you through the registration procedure.

    Once your application has been validated, you will become an AMOScien student. The whole AMOS team is looking forward to welcoming you at the start of the new academic year!

All AMOS training courses

Today, sport is a major global economy, guaranteeing many professional career opportunities for enthusiasts. Since 2005, we have been keeping a close eye on developments in the sector, thanks to our links with professionals and companies at international and European level.

Dowload the brochure

Fill in this form to consult the brochure:

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Questions ? Check out our FAQs! It’s normal to take the time to question yourself and think about

It’s normal to take the time to question yourself and think about your choices, so that you can better define your objectives. The school’s academic advisers will be able to tell you all about the programmes, admission procedures, career prospects, etc. You can contact the school by telephone or contact us here.

  • Are the programs similar on each campus?

    All AMOS campuses follow the same curriculum. Thanks to their national or even international credentials, certain professionals may thus give lectures in various schools. We wish to make their knowledge available to all our students.

    Nevertheless, as part of our local development within different regions, each campus develops regional expertise, practices and specificities (sports culture, maritime or alpine economics, etc.), promoting links between our students and local businesses (various opportunities for internships, work-study programs and employment).

  • Are your degrees recognized by the State?

    Our RNCP degrees are not only recognized in France, but throughout the European Union.

    At the end of our programs, we award certified level 6 and 7 degrees (Bac+3 Bac+4 Bac+5). Because the main mission of our school is to prepare our students for good professional integration, we have chosen to work with RNCP certifications that favor access to employment on completion of the training. Our students also receive AMOS diplomas.

  • Does the AMOS school help its students find internships or work-study programs?

    AMOS gives great importance to the professionalization of its students. Thus, it is our goal to train them and provide them with support to find an internship, work-study program or employment on their own. Indeed, the school requires its learners to adopt a proactive approach toward the search for companies. This voluntary approach is supervised through professionalization courses throughout the curriculum.

    Each student benefits from personalized supervision during 3 or 5 years. Shouldered by this support for soft skills and know-how, our students master the methods of the search for employment, internships and work-study programs (CVs, cover letters, interviews, etc.).

    Moreover, AMOS regularly distributes the numerous offers of internships and work-study programs it receives from partner businesses. Speed recruiting days are also organized on each campus to enable the companies to come and meet our students.

  • How can you join our training programs?

    It is essential to hold a baccalaureate to enter our programs. Applicants should then pass our national admissions exam, which consists of several tests: general and sports culture, English, and a defense of your application before a jury.

Accessibility

Course accessible to people with disabilities inclusion@amos-group.fr

Course accessible to people with disabilities inclusion@amos-group.fr

Course European Bachelor Marketing & Sport Event 2024/2025

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