European Bachelor Marketing & Sport Event
This course enables students to acquire the fundamentals of sports management in line with the expectations of the French and international markets. Over 3 years, the European Bachelor in Marketing & Sports Events offers courses entirely in English.
Each student is provided with support to build or achieve their professional project. A true springboard to a first job in sports, this course is ideal for all those who wish to enter professional life quickly in France and abroad.
International internship in 3rd year
100% course taught in English
Highlights of the European Bachelor Marketing & Sport Event
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Year 1
Year 1- One year of study at 1 AMOS campus in Madrid or Valencia, in Spain, or in Paris or Nice, in France
- Study trip in London
Initial training
Courses 100% in English
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Year 2
Year 2- One year of study at 1 AMOS campus in Madrid or Valencia, in Spain, or in Paris or Nice, in France
- International seminar – Milan, Italy
Initial program
Courses 100% in English
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Year 3
Year 3- 1 year of study at 1 AMOS campus in Madrid or Valencia, in Spain, or in Paris or Nice, in France
- 1 mandatory one-year academic exchange in a country other than your home campus (France or Spain).
Initial program
Courses 100% in English
Course presentation
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AMOS diploma and Professional Certifications
Degree heading: The 3rd year of Bachelor aims for the AMOS institutional diploma “European Bachelor Marketing & Sport Event” (180 ECTS credits), awarded by ACE EDUCATION.
Professional certifications :
The Bachelor’s degree allows you to prepare for a level 6 professional certification registered with the RNCP.
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Training program
Courses 100% in English
1st year of Bachelor:
- Introduction to sports business
- Fundamentals of marketing and communication
- Fundamentals of management and administration
- Law and environment of sports organizations
- Introduction to sports events
- Collaborative project & Soft skills
2nd year of Bachelor
- Digital marketing in sport
- Sponsorship and brand activation
- Event organization and management
- Applied financial management
- Business development
- International communication
3rd year of Bachelor
- International development strategy
- Sports project management
- Leadership and team management
- Innovation in sport
- Digital management tools
- Preparation for professional dissertation
Hours of study in the3rd year of the Bachelor programme = 461 hours
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Assessment methods
Students are assessed throughout the academic year through continuous assessment (assignments, case studies, projects, oral presentations, etc.) and exam sessions.
In the third year of the Bachelor’s program, the institution’s diploma is validated by obtaining 180 ECTS credits throughout the program. Obtaining the RNCP Level 6 professional certification is conditional upon validation of the competency blocks that comprise it (dedicated certification tests).
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Methods used and objectives
Methods used:
Our instructors are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. Sessions alternate between theoretical contributions and practical applications. Work and production in sub-groups are encouraged, as are placements abroad.
Training Objectives:
- Develop partnerships and sponsorship contracts
- Contribute to the marketing and communication plan to promote an offer (product, service or sporting event)
- Manage activities and sales teams in the field sports
- Manage event projects
- Analyze a request and design a creative and innovative event project
- Manage the organization and implementation of the event project on technical, logistical and budgetary levels
- Coordinate interactions with the various stakeholders of the event project
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Prerequisites
- 1st year: hold a French Baccalaureate or a level 4 qualification equivalent
- 2nd year: hold a French Baccalaureate or a level 4 qualification equivalent and have validated 60 ECTS credits at the end of a 1st year of higher education in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.).
- 3rd year: hold a French Baccalaureate +2 diploma or an equivalent level 5 qualification in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.), or have validated 120 ECTS credits at the end of 2 years of higher education in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.).
- Level B2 in English required
Exemption possible upon decision of the admissions jury.
For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.
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Further study
At the end of the European Bachelor Marketing & Sport Event, students can join the Global Sport Business Master or Mastère Management du Sport, Marketing & Communication.
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Admission requirements
Turn your passion for sport into a career by choosing our specialized training courses from Bac+3 to Bac+5, in the sectors of marketing, communication, sponsorship, events, media, etc.
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Accessibility
Courses accessible to people with disabilities: inclusion@amos-group.fr
AMOS is committed to an inclusive diversity policy by establishing a network of stakeholders and resource persons to facilitate the integration, academic monitoring, and employability of its students. This is why the AMOS school is committed to the integration of its students with disabilities.
Referents on each campus can provide guidance, support, and guidance.
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Prices 2026/2027
Discover our prices 2026/2027 prices
Where can I take this course?
What are the career options after an European Bachelor Sport Marketing and Event Management?
Once you’ve graduated, you’ll be able to work for sports clubs, federations, marketing and communications agencies, the media, equipment manufacturers, sports event organisers and so on.
All AMOS training courses
Today, sport is a major global economy, guaranteeing many professional career opportunities for enthusiasts. Since 2005, we have been keeping a close eye on developments in the sector, thanks to our links with professionals and companies at international and European level.
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Questions ? Check out our FAQs!
It’s normal to take the time to question yourself and think about your choices, so that you can better define your objectives. The school’s academic advisers will be able to tell you all about the programmes, admission procedures, career prospects, etc. You can contact the school by telephone or contact us here.
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Are the programs similar on each campus?
All AMOS campuses follow the same curriculum. Thanks to their national or even international credentials, certain professionals may thus give lectures in various schools. We wish to make their knowledge available to all our students.
Nevertheless, as part of our local development within different regions, each campus develops regional expertise, practices and specificities (sports culture, maritime or alpine economics, etc.), promoting links between our students and local businesses (various opportunities for internships, work-study programs and employment).
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Are your degrees recognized by the State?
Our RNCP degrees are not only recognized in France, but throughout the European Union.
At the end of our programs, we award certified level 6 and 7 degrees (Bac+3 Bac+4 Bac+5). Because the main mission of our school is to prepare our students for good professional integration, we have chosen to work with RNCP certifications that favor access to employment on completion of the training. Our students also receive AMOS diplomas.
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Does the AMOS school help its students find internships or work-study programs?
AMOS gives great importance to the professionalization of its students. Thus, it is our goal to train them and provide them with support to find an internship, work-study program or employment on their own. Indeed, the school requires its learners to adopt a proactive approach toward the search for companies. This voluntary approach is supervised through professionalization courses throughout the curriculum.
Each student benefits from personalized supervision during 3 or 5 years. Shouldered by this support for soft skills and know-how, our students master the methods of the search for employment, internships and work-study programs (CVs, cover letters, interviews, etc.).
Moreover, AMOS regularly distributes the numerous offers of internships and work-study programs it receives from partner businesses. Speed recruiting days are also organized on each campus to enable the companies to come and meet our students.
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How can you join our training programs?
It is essential to hold a baccalaureate to enter our programs. Applicants should then pass our national admissions exam, which consists of several tests: general and sports culture, English, and a defense of your application before a jury.
Find the program of the European Bachelor Marketing & Sport Event 2025/2026
