Sports Marketing Manager
HOW TO BECOME A SPORTS MARKETING MANAGER
If sports fans spend several billion euros every year on their hobby, this is thanks to marketing managers who make sure that products meet the needs and desires of consumers.
What is a sports marketing manager?
Also known as market research managers, sports marketing managers conduct market research for the sports industry. Their role is to promote everything sports related.
Whether it’s a sports product, a sports activity, an event or a sports brand, sports marketing managers are responsible for promoting them to a public of enthusiasts, but also to economic players or major sports clubs.
In other words, they represent a product or an event which they must promote to perfection, following an action plan based on market research.
They are also in charge of proposing the broad outlines of their company’s sales or marketing strategy. To this end, they draw up a market research plan to collect information about the market, the needs and expectations of customers and on the competition.
They are assisted in their day-to-day tasks by market researchers.
Once all the research or survey results have been collected, they implement promotional operations of the product in question, i.e., advertising, and handle communication with the media. This means sports marketing managers must show initiative, be efficient and operational.
They also oversee the work of the various marketing teams to design sales pitch recommendations for the salespeople in charge of attracting customers.
In short, sports marketing managers are responsible for all the aspects of launching a product or a sports event, and they may also be called upon to refine a product’s sales policy.
A key position with the advent of digital transition, sports marketing managers may work for any type of company, from SMEs to large corporations. They can also work for sports federations, clubs or sports marketing consultancies.
What are the duties of a sports marketing manager?
Sport has become an important part of most people’s lives. Sports marketing managers must therefore devote every effort to promote their company’s image and meet the needs consumers. To this end, their work involves duties such as:
- promoting a sports product or brand. In addition to this, they may also be required to organize sports events
- design the company’s commercial strategy
- develop a research plan, with the help of market researchers. Consequently, they must know how to manage one or several teams, using diplomacy
- Monitor market trends
- Collect a maximum of data on consumer tastes, meeting different target publics to discover their expectations
- Organize promotional operations; they are also in charge of communicating with the media (advertising) and of organizing press conferences
- Convincing a targeted customer base, marketing managers must be persuasive to sell their product
- Innovative and able to suggest new products
In short, sports marketing managers are the pillar of a company’s marketing strategy, a strategy they implement using specific skills as well as support from their teams.
Key qualities and skills required of a sports marketing manager
Sports marketing management is a highly selective career path. The fact is that not everyone has the required skills and qualities to perform in this field. Below are a few of the indispensable competencies to excel in your future career:
- A sound knowledge of the sports industry
- Good interpersonal and listening skills
- Understanding of the market and the ability to analyze it
- Knowing which consumers to target, which requires observation skills
- Creative skills
- A thorough and organized mind
- persuasion skills
- Ability to adapt to any situation
- Mastery of marketing techniques and tools
- Fluency in one or several foreign languages
- Expertise in communication and digital techniques
- Knowledge of team management and coordination
Compensation and career prospects for sports marketing managers
In fact, those wishing to embrace such a career should work as market researchers for a few years beforehand. With time and significant experience, sports marketing managers may move on to the position of marketing director or digital marketing manager if they specialize in digital marketing.
Early on in their career, a sports marketing manager’s gross monthly salary may reach €3,000. This salary will depend on the organization that employs them and will tend to increase with experience.
What are the qualifications are required to become a sports marketing manager?
To become a sports marketing manager, you need to have a baccalaureate. To become a sports marketing manager, you need to have at least a baccalaureate (bac+3).
If you want to work in a responsible position and deepen your knowledge of sports marketing, the ideal solution is to extend your studies to Bac+5. A Global Sport Business Master is often preferred.
Training to become a sports marketing manager can be undertaken in business schools, marketing schools or schools specializing in sport. There are many positions available for sports marketing managers, but they are highly selective. To stand out from the crowd, you need to focus on your skills and training.
If you want to make your dream come true, you can opt for a range of courses from bac+3 to bac+5, such as a Bachelor’s degree in an European bachelor Sport Marketing and Event Management (bac+3) or a Global Sport Business Master (bac+5)
Sport management professions such as marketing manager are essential for any sports organization. So, if you want to be part of this highly coveted world, it’s vital that you’re passionate about both sport and marketing!
Also known as market research managers, sports marketing managers conduct market research for the sports industry. Their role is to promote everything sports related.
Whether it’s a sports product, a sports activity, an event or a sports brand, sports marketing managers are responsible for promoting them to a public of enthusiasts, but also to economic players or major sports clubs.
In other words, they represent a product or an event which they must promote to perfection, following an action plan based on market research.
They are also in charge of proposing the broad outlines of their company’s sales or marketing strategy. To this end, they draw up a market research plan to collect information about the market, the needs and expectations of customers and on the competition.
They are assisted in their day-to-day tasks by market researchers.
Once all the research or survey results have been collected, they implement promotional operations of the product in question, i.e., advertising, and handle communication with the media. This means sports marketing managers must show initiative, be efficient and operational.
They also oversee the work of the various marketing teams to design sales pitch recommendations for the salespeople in charge of attracting customers.
In short, sports marketing managers are responsible for all the aspects of launching a product or a sports event, and they may also be called upon to refine a product’s sales policy.
A key position with the advent of digital transition, sports marketing managers may work for any type of company, from SMEs to large corporations. They can also work for sports federations, clubs or sports marketing consultancies.
Sport has become an important part of most people’s lives. Sports marketing managers must therefore devote every effort to promote their company’s image and meet the needs consumers. To this end, their work involves duties such as:
- promoting a sports product or brand. In addition to this, they may also be required to organize sports events
- design the company’s commercial strategy
- develop a research plan, with the help of market researchers. Consequently, they must know how to manage one or several teams, using diplomacy
- Monitor market trends
- Collect a maximum of data on consumer tastes, meeting different target publics to discover their expectations
- Organize promotional operations; they are also in charge of communicating with the media (advertising) and of organizing press conferences
- Convincing a targeted customer base, marketing managers must be persuasive to sell their product
- Innovative and able to suggest new products
In short, sports marketing managers are the pillar of a company’s marketing strategy, a strategy they implement using specific skills as well as support from their teams.
Sports marketing management is a highly selective career path. The fact is that not everyone has the required skills and qualities to perform in this field. Below are a few of the indispensable competencies to excel in your future career:
- A sound knowledge of the sports industry
- Good interpersonal and listening skills
- Understanding of the market and the ability to analyze it
- Knowing which consumers to target, which requires observation skills
- Creative skills
- A thorough and organized mind
- persuasion skills
- Ability to adapt to any situation
- Mastery of marketing techniques and tools
- Fluency in one or several foreign languages
- Expertise in communication and digital techniques
- Knowledge of team management and coordination
In fact, those wishing to embrace such a career should work as market researchers for a few years beforehand. With time and significant experience, sports marketing managers may move on to the position of marketing director or digital marketing manager if they specialize in digital marketing.
Early on in their career, a sports marketing manager’s gross monthly salary may reach €3,000. This salary will depend on the organization that employs them and will tend to increase with experience.
To become a sports marketing manager, you need to have a baccalaureate. To become a sports marketing manager, you need to have at least a baccalaureate (bac+3).
If you want to work in a responsible position and deepen your knowledge of sports marketing, the ideal solution is to extend your studies to Bac+5. A Global Sport Business Master is often preferred.
Training to become a sports marketing manager can be undertaken in business schools, marketing schools or schools specializing in sport. There are many positions available for sports marketing managers, but they are highly selective. To stand out from the crowd, you need to focus on your skills and training.
If you want to make your dream come true, you can opt for a range of courses from bac+3 to bac+5, such as a Bachelor’s degree in an European bachelor Sport Marketing and Event Management (bac+3) or a Global Sport Business Master (bac+5)
Sport management professions such as marketing manager are essential for any sports organization. So, if you want to be part of this highly coveted world, it’s vital that you’re passionate about both sport and marketing!
